UC Santa Cruz partners with CLC for trademark licensing management

Sammy the Slug

UC Santa Cruz has named CLC, the nation’s leading collegiate trademark licensing agency, its exclusive trademark licensing representative, effective July 2022.

In its history, the UC Santa Cruz Banana Slug has been named the best college sports nickname and top 10 best college basketball mascots, as well as among the “craziest” and “weirdest” mascots in college sports. It has gained fascination and notoriety through films, television, and pop culture.

“People love UC Santa Cruz and our Banana Slug mascot,” said Dino Pollock, Senior Associate Director of Athletics, Compliance. “This new partnership will help to ensure our university and iconic mascot are appropriately represented and maintain their authentic appeal for generations to come.”

CLC is providing UC Santa Cruz with innovative tools and resources that enable vendors to offer a greater variety of high-quality merchandise with the UC Santa Cruz logo and mascot, expanding the overall reach of merchandise available in stores and online retailers.

CLC and UC Santa Cruz will together develop strategies and targeted marketing programs to reach students, alumni and supporters. Additionally, robust sales and market data will allow UC Santa Cruz to identify new areas for visibility through best-in-class product partnerships and retailers.

“We are excited to work with UC Santa Cruz to help amplify the university’s brand through insight and innovation as part of an overall customized licensing strategy,” said Cory Moss, CLC’s Executive Vice President and Managing Director. “Our CLC team is looking forward to delivering new products and marketing resources to grow the university’s licensing program and serve all UC Santa Cruz supporters.”