Giving Tuesday: A day of generosity

Fundraising effort nets $18,000 for worthy campus causes

Throughout 2020, the Banana Slug community stepped up to support the campus in one of its most difficult years, marked by a pandemic, distance learning, and an evacuation during the devastating CZU August Lightning Complex fires.

The UC Santa Cruz community showed that spirit this fall when it raised more than $600,000 on Giving Day, a high-octane, 24-hour online festival of giving. And this generosity came through once again on December 1 during UC Santa Cruz’s Giving Tuesday, which raised an additional $18,000.

“With COVID-19 recovery efforts, wildfire relief, and our annual Giving Day, we are overwhelmed by the continued generosity of our donors,” said Emily Denning-Todd, associate director of annual and digital giving. “And once again ... our donors showed up to support our students on Giving Tuesday.”

Giving Tuesday was a simple, straightforward campaign that raised money for the UC Santa Cruz Fund, a flexible fund that allows campus leadership to address UC Santa Cruz students’ most pressing needs. 

UC Santa Cruz’s Giving Tuesday is not an extension of Giving Day. It’s the campus’s way of taking part in a “global generosity movement” that was founded eight years ago to increase international goodwill and collaboration, and inspire good works. 

Giving Tuesday is held annually the Tuesday after Thanksgiving, with countries around the world participating.