UCSC featured in March issue of Atlantic magazine

The March issue of The Atlantic features a story by senior editor Joshua Green on the Library's Grateful Dead Archive, spotlighting music professor Fred Lieberman and the academic and scholarly impact of the archive across the arts, management, and business.

Green writes:

"The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethno musicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created 'customer value,' promoted social networking, and did strategic business planning ... "

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