UCSC Foundation trustee to offer business success tips

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UCSC Foundation trustee Steve Blank, a serial entrepreneur, will give a talk at the Commonwealth Club on Feb. 8 entitled "Successful Strategies for Products that Win."

Blank is founder of E.piphany; a professor at UC Berkeley and Stanford Engineering; and author of Four Steps to the Epiphany.

Participants will learn a step-by-step strategy for entrepreneurs and investors to successfully organize sales, marketing, and business development for a new product or company. Using concrete examples, Blank will offer insight into what makes some startups successful and leaves others selling off their furniture.

Location: SF Club Office

Time: 5:30 p.m. networking reception, 6 p.m. program

Cost: $8 members, $20 non-members, $7 students (with valid ID)